The Usefulness of Marketing for Media and Entertainment Companies such Essay

The Usefulness of Marketing for Media and Entertainment Companies such as Disney - Essay Example Another marketing strategy that entertainment companies have resulted to is using electronic advertising in animated billboards. An example is Sony which has chosen to advertising in the ever busy New York’s Times Square where it is sure to attract millions of consumers. This marketing strategy has ensured that all the people using Times Square on a daily basis will have the opportunity to experience the advertisement and long to have the Sony phone which means that the sales of the Sony products and hence continue growing the company (Beattie, 2013). Lastly the media and entertainment industries should embrace using social media to advertise. They can advertise their upcoming movies and programs or premier events on their social media pages as a way to notify many people as well as market their products to their consumers to purchase. This marketing strategy has been used by other industries including the airplane companies and the results have been evident in the increase in client base as well as ensuring consumer satisfaction (Vorvoreanu, et al. 2013). Media industry as well as the entertainment industry in general has been experiencing competition in the recent past and marketing is one of the ways to ensure they have gained competitive advantage in the busy industry. Marketing will provide a niche for the company that will decide to spend more in their marketing (Haupeet, 2012). Marketing is also essential because entertainment forms keeps on changing as technology changes. In order to ensure that people are keeping up with these changes and they embrace it as it comes, marketing is the best strategy to do this. If the marketing strategy used will be able to reach many people at once, it then means that these people will also be kept abreast with the changes and will embrace them without much criticism to go with it (Anderson, 2007). The other importance of marketing strategy for the media and entertainment industries is to encourage